Pioneer's rich past includes ushering Class D amplification into mainstream popularity. This, of course, is extremely exciting, especially considering the pedigree each brand brings to the table. As Hawkins eluded, the end goal has been to craft a new line of receivers loaded with features to competitively satisfy customer and integrator demands (such as a web-based user interface) while making sure the latest and greatest in audio and video technologies are accommodated. In fact, it's safe to say a forward-thinking team of designers has reinvigorated both brands. The best news born from the discussion is that Onkyo and Pioneer are alive and well. Both he and Bohner say all systems are primed and ready to launch Onkyo Corporation back into the conversation. Hawkins, an industry veteran with a background that includes work on Pioneer's legendary Kuro plasma TVs, is tasked with guiding the development of next-gen Onkyo and Pioneer AV receivers. I recently had an opportunity to chat with 11 Trading Company's Rolf Hawkins (Product Manager) and Mike Bohner (Digital Marketing Manager), and the conversation was teeming with positive energy and optimism. That's how 11 Trading Company entered the picture they were created to lead the charge. Thus, both companies' natural move was to expand their alliance by reversing that arrangement in the North American market. Onkyo and Voxx have a healthy history born from an arrangement that empowers Onkyo to distribute Klipsch products in Japan. To help make sense of that relationship's structure, here's a quick breakdown of the companies involved and how they're related: 11 Trading Company is a subsidiary of Klipsch, and Klipsch is owned by Voxx. Now, following months of silence, rumors, and speculation, Onkyo and Pioneer have officially re-emerged behind the strength of its new US-based distributor, 11 Trading Company, and the solid foundation of a deeper business relationship.
And if 2020's international COVID crisis wasn't rough enough, Onkyo made the difficult decision to shutter its US distribution subsidiary, ultimately agreeing to sell its distribution assets to a new name in the game. Rewind two years, and the company was on the cusp of being acquired by Sound United, a deal that would have positioned all four brands alongside the likes of Marantz, Denon, and Classe'. (March 3, 2021) The road to 2021 has been bumpy for Onkyo Corporation and its associated brands (Onkyo, Integra, Pioneer, and Pioneer Elite).
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